News
‘Tuning Up’ at The Gate of Inspiration
In our latest Gate of Inspiration we had the privilege of welcoming David Meikle for his session, 'Tuning Up.'
He showed us how we can enhance performance and reduce stress in marketing and advertising, shedding light on the interplay between responsibility and control.
Creative, Bryn Walters on Creative Sparks for Creative Salon
Our creative , Bryn Walters, shared his source of inspiration for crafting emotionally populist work in a candid conversation with Creative Salon as part of their "Creative Sparks" series.
Read it via Creative Salon
The Gate hires Associate Creative Director
The Gate has hired Associate Creative Director Jo Ratcliffe to work across their growing portfolio of clients. Ex J. Walter Thompson and Fold7, Ratcliffe has crafted innovative campaigns for a diverse range of brands, including HSBC, Nestle, NCVD, CoppaFeel, Rightmove, and many others.
Amongst several distinctions for a variety of campaigns, Ratcliffe’s work for NCVD ‘The Not So Beautiful Game’ made global news across more than 100 platforms and was recognised by some of the most prestigious awards festivals in the world, including a Cannes Gold Lion. It was also shortlisted for the highly coveted Glass Lion. And it was listed as Campaign UK’s Top 10 works of 2018.
In addition to her exceptional career, Ratcliffe is a shining example of leadership within the creative sphere. She is a Creative Equals 'Future Leader,' demonstrating her dedication to advancing equality and diversity in the creative field. She extends her influence further as a guest lecturer and mentor, sharing her knowledge and inspiring the next generation of creative talents.
Lucas Peon, CCO of The Gate, said: “I’ve had the pleasure of working with Jo before, and I am thrilled to welcome her to our team. Her innovative ideas and relentless pursuit of pushing creative boundaries will have a great impact on our campaigns.”
Jo Ratcliffe said: “I’m thrilled to be joining The Gate. I’ve been taking note and admiring the work for a while now, so it was an easy ‘YES’ when Lucas asked me to join the team. The recent ‘It’s OK, I’m with the AA’ genuinely tickled me in an ad-break. Another example of a beautifully simple idea, with humour and humanity at its heart. It’s obvious this is an exciting place it be, full of great people with clever brains. I’m very eager to get stuck in!”
Read more here
2 Bronze for The AA at The Shark Awards
Our campaign for The AA 'It’s OK, I’m The AA’, has won two Bronze at the Kinsale Shark Awards 2023.
The campaign was recognised in the Advertising Film and Film Craft – Best use of Humour categories.
‘Cracking Creativity’ at The Gate of Inspiration
The Thinkbox team, visited us at our Gate of Inspiration for ‘Cracking Creativity’.
The session was an absolute game-changer as we delved into the essential creative elements that leave a lasting mark on our clients' brands in customers' long-term memory.
The AA shortlisted at The Shark Awards
Our campaign for The AA 'It’s OK, I’m The AA’ has been shortlisted at the Kinsale Shark Awards 2023.
The campaign has been shortlisted in the Advertising Film and Film Craft – Best use of Humour categories.
The Gate shortlisted as Strategy Agency of the year at APG
The Gate has been shortlisted as the Stephen King Strategy Agency of the Year at the APG Awards 2023.
2 Golds for Replens and Anusol at APG Awards
We are pleased to announce that we have won 2 Golds at The APG Awards for our Replens campaign 'Sex Never Gets Old' in the Creative Strategy category, and for our Anusol campaign 'Bum's The Word' in the Long Term Thinking category which also got a Special Prize for Best Written Paper.
And... we were shortlisted for APG Strategy Agency of the Year.
Read it here
CSO, Kit Altin selected to be in the jury for Brand Leadership & Partnership Awards
We're pleased to announce our CSO, Kit Altin is going to be part of the jury for the Campaign Brand Leadership & Partnership Awards. Our AA client, Will Harrison will be along for the ride too.
The Gate shortlisted at Diversity in Advertising Award by Channel4
We are pleased to announce we have been shortlisted by Channel 4 at this year's Diversity in Advertising Award with an entry for our The AA client.
This year's brief challenged UK advertisers to address the lack of #LGBTQIA+ representation in advertising, following a research from Channel 4 and 4Sales that found brands had stepped back from portraying LGBTQIA+ communities for fear of a backlash.
Click here to see the list of finalists.
Lucas Peon, CCO, named Top 100 Creative Leader
We are pleased to announce our CCO, Lucas Peon has been named Top 100 Creative Leader, globally by Creativepool.
Such a well-deserved recognition for someone committed to putting creativity at the heart and making great work that gets the nation talking.
Click here to see the full list of the 2023 Top 100 Creative Leaders.
Marketing Society presents New York Changemakers conference 2023
The Marketing Society Annual Conference is back and it’s going to be bigger than ever. Taking place on Wednesday October 11, 8.30am – 12.30pm at TikTok, (151 W 42nd Street).
In partnership with MBAstack, our Conference is a day for new ideas, making new connections, a time for creativity and sparking debate, with a lineup of diverse and dynamic speakers who tell unforgettable stories that help ignite change.
The concept of this year’s theme, illumination, is a powerful one. Great marketers and great changemakers light up a path for people. They bring brightness, warmth, and clarity. The best leaders are aware of the shadow they cast and the light they shine, to illuminate others and show clearly the way forward.
Read more
The AA client, Will Harrison, spoke to Creative Salon
Our fantastic client, Will Harrison, The AA Group Brand Director spoke to Creative Salon about the importance of humor in marketing, building strong agency partnerships and the future our new campaign 'It’s OK, I’m with The AA'.
Read it here
The AA client, Will Harrison, spoke to The Drum
Our fantastic The AA client, Will Harrison, spoke to The Drum about working with us at The Gate London on the road to transforming one of Britain’s most well-known names within the automotive sector.
Read it here
Ad of the Week for The AA
Our campaign “It’s OK, I’m with the AA” for The AA was named Ad of the Week by More About Advertising.
Read it here
5 Minutes with Lucas Peon
Our CCO, Lucas Peon spoke to LBB about the importance of having a diverse team, simplicity as the most powerful advantage, why he lives and breathes storytelling and much more.
Read it all via LBB
The Gate ranks 4th at Campaign UK Creative New Business Rankings
Proud to announce we are at the top of August Campaign Magazine Uk’s Creative New-Business Rankings. We’re chuffed to be ranking 4th on the list following an outstanding quarter filled with fantastic wins.
Read it here
CSO, Kit Altin and Will Harrison, The AA Group Brand Director spoke to Contagious
Our AA client, Will Harrison Group Brand Director, and our CSO Kit Altin spoke to Contagious Magazine about the insight and strategy behind our newly launched campaign 'It's OK, I'm with The AA.'
They discussed how the UK’s leading automotive breakdown provider and insurer is using humour to cut through in a competitive market, and drive awareness of its products and services.
Read it here.
Pitch Stories: How The Gate won SMARTY
Presenting the highlights from the BD Matters's Industry Interview: 'Pitch Stories: How The Gate London Won SMARTY '
With 20 months into our relationship, our CEO Jamie Elliott, was interviewed alongside our SMARTY Mobile client, Sayed Hajamaideen, Head of Marketing & Propositions by Adam Graham Founder of BD Matters on the pitch process and what led to our successful collaboration.
Some of the highlights of this interview include:
- How to build a strong Agency- client partnership
- How to have a successful pitch
- MSQ’s interesting business model
Ad of the Day for The AA Street Fighter
Hadouken - The next phase of our campaign 'It's OK, I'm with The AA' that taps into popular culture and all the feelings of nostalgia by partnering with Street Fighter, was named Ad of the Day by Campaign.
Read more here
