News
Jamie Elliott, CEO named Leader of The Year
Our esteemed CEO, Jamie Elliott, was named Leader of the Year at the Creativepool awards. And we couldn’t agree more that his outstanding leadership has been instrumental in making these achievements possible.
The Gate Best Agency to Work For
We are equally proud to be recognised as the Best Agency to Work For at Creativepool awards, a reflection of our commitment to creating an inspiring and supportive work culture alongside our strong gang.
The Gate Agency of The Year
We are thrilled to announce The Gate London was awarded Agency of the Year at the Creativepool Awards.
A true testament to the dedication and hard work of our incredible gang who help us Walk Through Walls every day.
The Gate at Cannes 2023: Cannes Diary
The Gate took over the French Riviera for the Cannes Lions Festival 2024.
Here’s a summary of what they’ve been up to during the festival.
Day 1
Day 2
Day 3
Day 4
The Gate at Cannes 2023: A view from our CCO Lucas Peon
Introducing the 'A View from Our CCO, Lucas Peon in Cannes'
This Cannes our fantastic CCO, Lucas Peon was fully immersed in the Palais, exploring the outstanding contenders of the year.
Chief Client Officer, Vicky Janaway selected at iList 2024
Our Chief Client Officer, Vicky Janaway has been selected to be in IPA iList 2024, which recognises the “champions of inclusivity” across the advertising industry.
The Gate at the top of the School Report by Campaign Magazine
The Gate stays firmly at the top of Campaign's School Report 2024 with a divine 7 out of 9.
Read the report here
Account Director, Will Nevill on Advertising Unlocked
Dive into the incredible journey of our very own Account Director, Will Nevill. From attending The IPA Advertising Unlocked in 2017, which illuminated a career path he hadn’t previously considered, to his flourishing role at The Gate London.
Read his enlightening article for the IPA, where he shares how it all began. Delving into the importance that Advertising Unlocked holds for the next generation, guiding them towards discovering the diverse opportunities within our industry.
Read it here.
Kit Altin’s Guide to Creative Briefing
Our fantastic CSO, Kit Altin engaged in an conversation with Alex Reeves from LBB exploring the delicate balance of logic and magic in the art of creative briefing.
Dive into this piece for a taste of her invaluable insights via
CEO Jamie Elliott shortlisted as Agency Leader
We are absolutely thrilled to announce that our CEO, Jamie Elliott has been shortlisted as Agency Leader at Campaigns’s Global Agency of the Year Awards.
Jamie's leadership has propelled us to new heights, and we couldn't be prouder.
Growing The Gate gang
We are excited to be growing The Gate’s gang by joining forces with the MBAstack team in London to create a leader in joined-up brand and customer experience creativity.
Read more
The AA won Silver and Bronze at British Arrows
We're delighted to share that our campaign for The AA, "It's Ok, I'm with The AA" has secured a Silver in Automotive, a Bronze in Best up to 30-second Commercial, and has been shortlisted in the Integrated category at the British Arrows Awards 2024.
IWD Panel ‘The Women Who Made Us’
In honour of International Women's Day, MSQ hosted a thought-provoking panel discussion titled "The Women Who Made Us."
We're delighted to showcase the powerhouse women who graced the panel: our Chief Client Officer, Vicky Janaway, brought her infectious energy as the moderator, while our formidable Managing Director, Charlotte Wolfenden, whose leadership, and unwavering dedication have been a driving force behind our success, took the stage alongside these fantastic MSQ Managing Directors Rebecca Vickery, Nicola Nimmo, and Charlotte Mullan, sharing their invaluable insights as panellists.
The panel's focus was on inspiration, leadership and empowerment, paying homage to the extraordinary women who have played pivotal roles in shaping the MSQ leadership team.
Here's to celebrating the remarkable achievements and contributions of women everywhere!
Top 5 stand-out marketing campaign for Lexis Nexis
Our 'See What Matters' campaign for LexisNexis Risk was recognised as one of the Top 5 stand-out marketing campaigns of the week by Performance Marketing World alongside leading brands Diet Coke, Interflora and Dr Martens.
Read it here
The Gate at the Drum World Creative Rankings
We're absolutely thrilled to share that The Gate has been featured in The Drum World Creative Rankings 2024 as one of The Most Awarded Agencies in the UK & Ireland!
This recognition is a testament to the incredible talent, hard work, and dedication of our gang.
Read it here
Jamie Elliott featured in the A List
We're absolutely thrilled to announce that our CEO, Jamie Elliott has earned a well-deserved spot in Campaign’s A List 2024.
After a four-year hiatus, this year's A List is back in action, spotlighting approximately 250 of adland's most influential figures in the UK.
Read it here
Chief Client Officer, Vicky Janaway nominated for the iList
We're thrilled to share that our Chief Client Officer, Vicky Janaway has been shortlisted to be in the IPA iList.
The iList spotlights trailblazers advocating for diversity, equity, and inclusion within the advertising industry.
Read it here
Creatives, Becky Reynolds & Hannah Bituin MSQ Young Lions.
Our fabulous creative duo Becky Reynolds and Hannah Bituin have won the MSQ Young Lions competition. They will proudly represent The Gate London and MSQ at this year's festival. This marks MSQ's third consecutive year of bringing along two promising Young Lions to Cannes.
Hannah and Becky joined back in April 2023, and have made quite the impact throughout their time so far. You can read more about them here
The AA shortlisted at British Arrows
We're thrilled to share that our campaign "It's Ok, I'm with The AA" for The AA has clinched three shortlists at the British Arrows Awards 2024.
The Gate launches “A Better Fortune” campaign
On Your Side, the nationwide support and reporting service dedicated to the East and Southeast Asians who’ve experienced racism or hate, launched on Saturday 10th a compelling campaign in collaboration with The Gate London. The initiative, titled ‘A Better Fortune,’ aims to commemorate the Lunar New Year and highlight the alarming acts of hate against the East and Southeast Asian communities in the UK.
East and Southeast Asian (ESEA) communities have shaped UK culture, including Asian food being the UK’s number one takeaway of choice. However, despite this place in the UK’s heart, ESEA communities continue to experience high levels of hate crime across the country. On Your Side was created in the wake of a steep increase in hate crime recorded against ESEA communities during the covid pandemic, which continues today. In response, The Gate and On Your Side seek to leverage the UK's love for ESEA food to encourage support for the community and drive allyship.
Lunar New Year, celebrated from the 10th of February, is a significant occasion marked by hope for a better year ahead. Addressing acts of hate against the ESEA community during this time holds particular significance. Using the medium of fortune cookies, synonymous with ESEA culture and food – the campaign will subvert their messages to fortell of positive actions against hate. Messages that will reframe the recipient as future allies, and act as a poignant reminder that those who love the food should also show the same support and love for the people.
We chose the fortune cookie as it’s a symbol of ESEA presence in the Western world. Though it is not universally associated with all ESEA communities, its existence is evidence of a long and complicated history of migration, discrimination, and racism. It serves as a complex diasporic symbol that shines light on why we need to support the ESEA community in the UK. It is a reminder that services, such as On Your Side, the nation’s first support and reporting service for ESEA communities in the UK, play a vital role in ensuring the safety and well-being of the community.
Acknowledging the fortune cookies’ historical ties to racialized history, through highlighting its roots, we attempt to show the complex relationship between the fortune cookie and its connections to racialised narratives. Utilising the fortune cookie to encourage people to stand against racism and hate transforms it from a once controversial symbol into one of strength and empowerment. We hope that our “A Better Fortune” campaign will spark further discussion on racism in the UK, and encourage those who need support to reach out.
The campaign unfolds across various mediums, including out-of-home, social, and digital platforms. On Tuesday, 13th February, The Gate and OYS will be distributing Fortune Cookies throughout China Town, intending to capture people's attention and initiate discussions about the cause. On social media, influencers, both allies and members of the ESEA community, will unbox Fortune Cookies, sharing personal experiences and thoughts to promote a better understanding and allyship. The Gate produced the campaign in collaboration with Brave Spark. The organisation Asian Leadership Collective supported the development of the campaign.
Hannah Bituin and Becky Reynolds, Creatives of The Gate, said: “With one of us being from a South-East Asian background, who has grown up with hate and has found it to become the norm, we wanted to do something about it. With a fortune cookie being synonymous with the community, we will help people, including allies, stand up for what's right.
Rob Bovington, Creative Director of The Gate, said: "To challenge perceptions and rally allies, we chose to grab people’s attention at the opportune moment. A fortune cookie is not only culturally relevant, it’s the perfect medium to engage a captive audience - encouraging lovers of Asian food, during a meal to show love and support for the ESEA community in the face of hate."
Victina Tse, Project Manager of On Your Side, said: “Lunar New Year is a significant time for celebration, reflection and coming together. It's fitting that during this period, we draw attention to the acts of hate against the ESEA community. 'A Better Fortune Cookie' seeks to harness the UK’s love for ESEA food to encourage understanding, support, and unity while also making sure ESEA communities know we are there to support them if ever they do experience hate”
Read more about the campaign here