CSO, Kit Altin and Will Harrison, The AA Group Brand Director spoke to Contagious

Written By Steph Brown

Our  AA client, Will Harrison Group Brand Director, and our CSO Kit Altin spoke to Contagious Magazine about the insight and strategy behind our newly launched campaign 'It's OK, I'm with The AA.'

They discussed how the UK’s leading automotive breakdown provider and insurer is using humour to cut through in a competitive market, and drive awareness of its products and services.

Read it here.

Steph Brown
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