‘Less Malarkey, More SMARTY’

SMARTY

The next instalment of SMARTY’s ‘Less Malarkey, More SMARTY’ campaign. The SIM-only mobile network continues to challenge the traditional telco market by championing no-nonsense mobile plans. Its mission is to bring simplicity and trust to an industry often associated with complication and confusion. To reinforce its commitment to simplicity, SMARTY calls out the malarkey of everyday life. The campaign illustrates this through humorous scenarios.