Less Malarkey, More SMARTY

Written By Steph Brown

SMARTY

The SIM-only telco market is renowned for complexity and confusion. Less Malarkey, More SMARTY, brings to life SMARTY’s simple and honest approach to mobile, poking fun at needless complications in our daily lives. The campaign showcases SMARTY’s competitive SIM-only plans, calling out the Malarkey we come across in our everyday.

Steph Brown
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