‘Less talk, more action’ at The Gate of Inspiration

Our first Gate of Inspiration of the year 'Less talk, more action. Do away with the diversity BS and truly engage different groups'  was such an insightful and important one, with guest speaker Hannah Campbell, Co-founder and MD of One Twelve Agency.

She discussed how important it is for brands and agencies to truly understand their target audiences (with an emphasis on Gen Z), to meet them where they are and how to go about authentically representing different groups to cut through.