IPA On….podcast with CSO Kit Altin and CCO Vicky Janaway
How can adverts help break taboos & normalise conversations surrounding perceived shameful or embarrassing topics?
Our CSO, Kit Altin and CCO, Vicky Janaway were guest at the IPA On... podcast, where they delved into the power of advertising in dismantling taboos and promoting open dialogues about sensitive or awkward subjects covering our multi-award-winning campaigns "Sex Never Gets Old" for Replens and "Bum's The Word" for Anusol, both of which most recently scooped an APG Gold.
Tune in to gain insights into how we tackle taboos