‘Hacking human nature’ at The Gate of Inspiration

Richard Shotton author and founder of Astroten, visited us at our Gate of Inspiration for ‘Hacking human nature: how applying behavioural science can make your marketing more effective’.
 
It was a fantastic session exploring how consumer behaviour is shaped by psychological shortcuts. We discussed some of the intriguing ideas from Richard's most recent book, 'The Illusion of Choice'. This looks at both classic behavioural science studies and more recent, lesser-known findings - most of which can easily be applied to your marketing to make it more effective.