CSO Kit Altin in the Gerety Retail Panel

“People don’t always have to feel literally seen in ads to feel engaged because it’s more about the story that you tell” Kit Altin, CSO The Gate London.

Our CSO, Kit Altin was part of the Gerety panel for Retail Advertising Live at MSQ.

The panel was made up of Kit Altin, Chief Strategy Officer at The Gate London, Bonita Samuels, Senior Associate Director at EssenceMediacom, Cressida Holmes-Smith, CEO of Lucky Generals and Jamie Peate, Global Head of Retail & Effectiveness at McCann Worldgroup, and hosted by Alex Reeves, Deputy Editor of Little Black Book.

They discussed everything from what brands can learn from retailers, to the importance of storytelling, and engaging with cultural moments in an authentic way.