CEO, Jamie Elliott on the IPA Bellwether Report
Our CEO, Jamie Elliott , was interviewed by LBB on the recent IPA Bellwether Report. He gave his opinion about what the marketing spend report signifies amidst the cost of living crisis, and what he thinks agencies should be doing to respond.
His response was:
It’s good, of course, to see spend increasing. And, while making predictions about the future is a mug’s game, one hopes that as the global outlook brightens with China opening up, natural gas prices falling and so on, we could see a stronger second half than feared with inflation falling more quickly than forecast in the UK. In that context, brands that have maintained spend will be well placed to capitalise on their investment.
Read the full article via LBB
