The Gate London
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Wellbeing for everyone

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

WELLBEING FOR EVERYONE

 

 
 

THE CHALLENGE

To reposition local waterways in England and Wales
as a free and accessible source of wellbeing.

 
 
 
 
 
 

THE INSIGHT

People have never been so conscious of wellness and wellbeing. Yet the health and wellbeing category itself has also never been more expensive, and far many, it is out of reach. According to a recent study, there is plenty of evidence to show that we inherently feel better by water. 

 
 
 
 
 
 

THE EXECUTION

“Wellbeing for everyone” is a campaign that helps democratise wellness by driving people to build water into their daily or weekly repertoire – through hyperlocal targeting both online and offline.

Our campaign counteracts the commoditised, over-engineered and exclusive nature of wellbeing in the modern world, instead drawing attention to the Canal & River Trust's unique network of waterways as an accessible and natural source of wellbeing for everybody.