The Gate London
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Walter Scott - We Are Walter Scott

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

WE ARE WALTER SCOTT

 

 
 
 

THE CHALLENGE

Create a distinctive brand narrative and design aesthetic for Walter Scott, a well-established investment management firm owned by BNY Mellon.

 
 
 
 
 

THE INSIGHT

At the heart of the company’s unique investment process is a belief that, for successful long-term investing, teams (formed from eclectic backgrounds) make better decisions than individuals.

 
 
 
 

THE EXECUTION


We captured this investment philosophy in four words: We are Walter Scott. Our design leverages this ethos using the eclecticism of the art the company collects on the walls of its Edinburgh HQ.

The vibrant colours project the energy and dynamism of a forward-looking company, balanced with the skill and diligence of a leading global investment house.The brand positioning, values and guidelines we created are now at the heart their communications across website, literature, thought leadership reports, events and paid media.