The Gate London
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Voter Fraud

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

Voter Fraud

 

 

THE CHALLENGE

Uphold the UK’s firm belief in democracy by protecting people from voter fraud. Victims are likely to be vulnerable to social or personal pressure (for example because of the influence of community pressures or kinship networks, and/or because of language and knowledge barriers). 

 
 
 
 

THE INSIGHT

There’s a moral truth about voting in the UK – it’s personal, it’s private, and it should not be stolen and it should reflect people’s personal opinion, not someone else’s.

 
 
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THE EXECUTION

Made for print and moving image in just one day, “Your vote is yours and yours alone” features online films shot in super slow motion and set to a dramatic score to give the message power in small media spaces. The branded lock-up, print and moving image assets have been designed as tools different authorities can use from posters to posts.