The Gate London
Tomorrow's_People_Thumnail.gif

Tomorrow's People Rebrand

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

TOMORROW'S PEOPLE REBRAND

 

 

THE CHALLENGE

Create an identity and brand story for Tomorrow’s People – the charity that helps thousands of young people not in education, employment or training prepare for their working lives.

 
 
 
 

THE INSIGHT

Talent is equally distributed, but access to opportunity isn’t. A “Trapped young person breaks free” became the core articulation of both the problem and the role Tomorrow’s People plays in overcoming it.

 
 
 
 

THE EXECUTION

To communicate this story effectively, we turned a cold, corporate visual identity into a dynamic brand, with a distinctive tone of voice and attitude. The refreshed Tomorrow’s People logo is like nothing else, visually; a bold, positive and friendly design that subtly incorporates the letters T and P – confidently reflecting the charity’s personal approach and impressively effective methods. 

 
 
 
 

THE RESULT

Martin Brookes CEO said “The amazing work of teams across the whole of Tomorrow’s People and the achievements of everyone we help are what set us apart as an organisation. That is why I believe we needed a more distinctive and striking identity, reflecting how we work and what we do. Working with The Gate has been a fantastic experience and vital to helping us achieve our goal to reach more young people who are most in need.”