The Gate London
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Project Flag

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

The flag we shouldn’t be proud of

 

 
 
 

THE CHALLENGE

During World Suicide Prevention Day, dramatise the disproportionately high risk of LGBTQ youth taking their own lives.

 
 
 
 
 

THE INSIGHT

2 in 6 LGBTQ youth attempt suicide. 2 of the 6 colours in the iconic pride flag represent life and harmony. 

 
 
 
 
 
 

THE EXECUTION

The Flag We Shouldn’t Be Proud Of. Fronted by Olly Alexander of Year&Years, we created a social, ambient, print and OOH campaign tearing away the stripes representing life and harmony from the iconic pride flag which was celebrating its 40th anniversary.  

 
 
 
 
 
 

THE RESULTS

Viewed more than 400,000 times in just 24 hours and shared by The Mayor Of London and The Metro to name but a few.