HELP A VET HELP A PET
PDSA, the UK’s largest veterinary charity, was struggling to raise the £60 million they need each year to survive. In a crowded animal charity market, they needed a stronger brand identity and more emotive comms.
A bond between a pet and their owner is a precious one. PDSA vets have the power to protect this bond – meaning that a donation to PDSA not only helps animals in need, but people too.