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Organix - Fuel Their Wonder

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

FUEL THEIR WONDER

 

 
 
 

THE CHALLENGE

To reassert the brand leadership of Organix in the face of losing share to challenger brands.

 
 
 
 
 

THE INSIGHT

As a parent, you live and feel every little challenge and triumph of your child.

 
 
 
 

THE EXECUTION

We created a brand new platform, Fuel Their Wonder. Unlike most campaigns in this space, it speaks in a refreshingly frank way to parents about both the ups and the downs of having kids, and shows how Organix snacks are always there to inspire joy and relief whenever you need them. A genuinely 360 idea, we produced five 30-second films, plus radio, print and digital assets. It also informs all other collateral, from CRM to shopper and the packaging itself.