The Gate London
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National Accident Helpline

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

CHAMPION THE UNDERDOG

 

 

THE CHALLENGE

In the cluttered daytime TV marketplace, how could National Accident Helpline stand-out from the no-win-no-fee noise and create a step-change in their performance?

 
 
 
 

THE INSIGHT

People who’ve suffered an injury feel daunted and intimidated when they think about making a claim – they feel like the odds stacked against them. 

 
 
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THE EXECUTION

We seized the voice of the customer. Underdog became the personification of how consumers feel when it comes to claiming – like they are the ‘little guy’ up against the ‘big guy’. 

 
 
 
 

THE RESULTS

The campaign had an immediate effect increasing enquiries by 25% in its first month. Since then Underdog has generated 30% YOY growth.