The Gate London
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Lives Not Knives - Mother's Day

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

Don’t bring mum flowers

 

 
 
 

THE CHALLENGE

Knife crime is rife in London, and reaching a youth audience is notoriously difficult.

 
 
 
 
 

THE INSIGHT

Mum is the key influence for many teenage boys.
They don’t want their mums to feel the agony of loss.

 
 
 
 
 
 

THE EXECUTION

#DontBringMumFlowers this Mother’s Day. An experiential and content idea that positions bringing flowers to Mum on Mother’s Day as something terrible rather than good.