Lives Not Knives - Mother's Day
Don’t bring mum flowers
Knife crime is rife in London, and reaching a youth audience is notoriously difficult.
Mum is the key influence for many teenage boys.
They don’t want their mums to feel the agony of loss.
#DontBringMumFlowers this Mother’s Day. An experiential and content idea that positions bringing flowers to Mum on Mother’s Day as something terrible rather than good.