The Gate London
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LGBTtower

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

The LGBT Tower

 

 
 

THE CHALLENGE

To show, on Pride Day, that BT supports and celebrates the LGBT+ community.

 
 
 
 
 
 
 

THE EXECUTION

On July 7th - Pride Day - we transformed the iconic BT Tower into the LGBT Tower with a beautiful rainbow animation, capturing the imagination of over 30,000 people celebrating on the streets of London and beyond.