The Gate London
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HOPS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

THE GATE LABS / HOPS

 

 

THE CHALLENGE

Persuade Britons to consider a new kind of protein-rich, environmentally responsible and universally abundant food: insects.

 
 
 
 

THE INSIGHT

The creepy-crawliness of insects is understandably a stretch too far for most of us. However, not having to see or handle them could make us more willing to give them a try.

 
 
 
 

THE EXECUTION

We created HOPS, a groundbreaking insect-infused beer brand, complete with a range of flavours, revolutionary packaging, and hop-up activations.