The Gate London
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Got 5?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

Got 5?

 

 

THE CHALLENGE

Encourage every eligible voter to participate in forthcoming elections.

 
 
 
 

THE INSIGHT

Thanks to Brexit, Trump and more awareness of the impact of politics and politicians than ever before, people don’t need to be reminded that it’s important to register to vote. What they need is the reassurance that it’s  quick and easy, as the perception is that it is a time consuming faff. 

 
 
 
 
 

THE EXECUTION

'Got 5?' a fully integrated campaign that we planned to run across OOH, VoD, radio, digital display and social media and positions registration as a simple task that slots into the everyday occasions when people have time to kill.

The creative was brought to life with “living photographs” set to a quirky and distinctive soundtrack, that capture mundane but relatable scenarios when you inevitably have five minutes to spare.

 
 
 
 

WHAT THE CLIENT SAID

“It is vital for our democracy that every eligible voter finds it easy to participate in elections. Got 5? is based on many years' research into voter registration, and will demystify the registration process for first timers, while providing a handy reminder for people who need to re-register because they have recently moved.”


Craig Westwood, Director of Communications and Research at the Electoral Commission