The Gate London
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Close Brothers Article 50

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

ARTICLE 50

 

 

THE CHALLENGE

Make Close Brothers front-of-mind for British businesses needing to borrow money as a result of Brexit.

 

 
 
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THE INSIGHT

Brexit will bring both opportunities and threats for British business. The faster a company responds to changes, the more likely it will be to thrive.

 
 
 
 

THE EXECUTION

Tactical advertising in key UK titles turned around at lightning
 speed, and placed directly opposite key editorial content on the morning of the triggering of Article 50.