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Chiltern Railways Summer

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

Summer. It's a really big deal.

 

 
 

THE CHALLENGE

Get families to make the most of London in the summer holidays by travelling there with a Chiltern Family Travelcard.

 
 
 
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THE INSIGHT

The summer holidays are long - and very expensive. What families really want are great activities that are also great value for money.

 
 
 
 

THE EXECUTION

A charming, eye-catching, and summer-sorting campaign that dramatises the ‘Big Deal’ on offer with Chiltern, including affordable travel and 2for1 offers on popular attractions.

 

 
 
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