The Gate London
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Chiltern Free and Single

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

#FREEANDSINGLE

 

 

THE CHALLENGE

Make Chiltern Railways stand out from the crowd on Valentine’s Day, a time of year saturated by schmaltzy messages and clichés.

 
 
 
 

THE INSIGHT

Why should loved-up couples have all the fun? Let’s celebrate what it is to be free and single on Valentine’s Day.

 
 
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THE EXECUTION

 Our #freeandsingle campaign invited singles to tweet Chiltern in the run up to Valentine’s Day – telling them where on their network they’d like to take a mate, and why, for the chance to win a pair of return tickets.  

 

 
 
 

THE RESULT

 

Over 2.3 million Twitter impressions, with a reach of nearly 200,000. 150,000 views of paid for Facebook video (and counting!) with 1.2 million impressions.  Over 7.5k clicks on paid for Facebook video.