The Gate London
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Canal & River Trust - Recharge

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

RECHARGE

 

 
 
 

THE CHALLENGE

To make the Canal & River trust better known and better loved as the charity that provides spaces for millions of people to feel happier and healthier in.

 
 
 
 
 

THE INSIGHT

Modern life is busy and stressful, so we all need a place to recharge.

 
 
 
 

THE EXECUTION


To create emotional, memorable connections with the Canal & River Trust, we turned to the power of storytelling through a new and loveable character, Well-B.

We follow Well-B on a journey from the familiar grey bustle of modern city life to the bright, uplifting canalside. Throughout the journey Well-B’s ‘wellness monitor’ shows how much better we all feel by the water, literally putting the Canal & River Trust at the heart of both the character and the campaign.