The Gate London
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Anusol

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

Bum's the word

 

 
 

THE CHALLENGE

To increase sales of Anusol in a world where piles are a deeply taboo subject - people don’t like to talk about or acknowledge them, let alone treat them.

 
 
 
 
 
 
 

THE INSIGHT

Many people don’t actually recognise the signs of piles, so tend to ignore them.

 
 
 
 
 
 
 

THE EXECUTION

We tackled the ambiguity head-on with a direct, educational approach about the signs of piles, but did so in a tongue-in-cheek way that was a welcome breath of fresh air in a category that never does anything differently.

 
 
 
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