The Gate London
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Anusol - Bum's The Word

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

Bum's the word

 

 
 

THE CHALLENGE

To increase sales of Anusol in a world where piles are a deeply taboo subject - people don’t like to talk about or acknowledge them, let alone treat them.

 
 
 
 
 
 

THE INSIGHT

Many people don’t actually recognise the signs of piles, so tend to ignore them.

 
 
 
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THE EXECUTION

We tackled the ambiguity head-on with a direct, educational approach about the signs of piles, but did so in a tongue-in-cheek way that was a welcome breath of fresh air in a category that never does anything differently.