Give Brewin Dolphin, a very discreet wealth manager with a long and trusted heritage, a strong, modern brand mnemonic in a cluttered and confusing market.
For our audience, wealth is increasingly seen as an enabler of experience more than possession. Whereas wealth management brands talk the language of finance, offering rational argument with limited emotion.
Deconstructed from their brand motif, and echoing the aesthetic of premium lifestyle brands, we crafted a distinctive mnemonic that triggers emotional associations between Brewin Dolphin, and our audiences’ lives and ambitions. This unified all communications from website, online videos, thought-leadership campaigns, print and digital advertising to partnerships.