The Gate London
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Bake It Easy

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

THE GATE LABS / BAKING

 

 

THE CHALLENGE

Baking and mess go hand in hand, but a third of Brits say the mess puts them off cracking out their pinny in the first place. With interest in home baking waning, we were invited to come up with an innovative range of mess-free baking solutions suitable to be sold in supermarkets.

 
 
 
 

THE INSIGHT

It isn’t just mess that puts people off, it’s the sheer faff and time required.

 
 
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THE INNOVATION

 “Bake it easy” a range of innovative products that all but eliminate the mess involved in baking, and A reimagining of the units of time involved in the process. This is achieved by connecting your mobile via AR – and linking to either your own play list or Spotify. To assist the launch, we developed a “baking mat” to help budding bakers keep their work top organised as well as clean – which links to your mobile for easy to follow tutorials and access to Spotify.